HBO Suffers On Sunday
by Andrew Wallenstein, The Hollywood Reporter
(June 16, 2004)
'Under' bow, 'Deadwood' finale below expectations.
Without "The Sopranos," HBO saw a
smaller audience Sunday with the season premiere
of "Six Feet Under" and freshman-season
finale of "Deadwood."
off its fourth season with 4.2 million total
viewers in the 9 p.m. time slot previously occupied
by "Sopranos," which drew 11 million
to last week's season finale (HR 6/9).
Although the third-season
premiere of "Under" did better, reaching
5.1 million, that figure was not adjusted for
the new rating measurement for HBO imposed in
January by Nielsen Media Research that separates
viewership figures for the primary feed from
its multiplexed spinoffs (HR 12/23).
as a lead-in, the "Deadwood" season
finale suffered. It drew 3.2 million, significantly
down from its full-season average of 4.5 million.
That tally gives it the second-highest-rated
rookie season for an HBO series behind only
"Under," outpacing freshman figures
for "Sopranos," "Sex and the
City" and "Carnivale."
Elsewhere in cable, there
is still life left in USA Network's "The
Dead Zone," which premiered its third season
last week to a disappointing 2.6 million (the
second-season premiere notched 4.1 million).
Its second outing at 10 p.m. Sunday perked up,
climbing to 2.9 million.